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mkt - Coggle Diagram
PRODUCT
FEATURES
PACKING
COLORS
DESIGN
BRANDS
LOGO
TAGS
VALUE
IDENTITY
STRATEGY
TRUST
BENEFITS
QUALITY
WARRANTY
DELIVERY
PLACE
Supply chain
Logistics
Value chain
Product or service delivery
Physical via transportation in-house or out-house
Virtual (electronic via internet)
Channels
Market coverage
Inventory
PRICE
Price strategy
Pricing
Allowances
Payment terms
Terms of Sale
Payment in Advance
Immediate Payment
Net 7, 10, 30, 60, 90 days
Line of Credit Pay
Invoice Factoring
Invoice Factoring
Recurring Invoice
POSITION
Main idea on the market
Competitive advantages
Target market
Consumer consideration
Mission and vision
PROMOTION
Sales promotions
Advertising
Paid ads
Free ads
Managing ads
Public Relations
Volunteers
Sponsorships
Direct marketing
Online marketing
PEOPLE
Manpower
Develop
Implement
Achieve goals
PROCESS
Market segmentation process
Promotional campaigns
PHYSICAL EVEDENCE
Any of the transaction happens in the real marketplace within stakeholders
PRODUCTIVITY & QUALITY
depending on time and sounding environment
