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Macmillan Comms & Change Role - Coggle Diagram
Macmillan Comms & Change Role
Equip
Create comms templates
Comms planning Gantt Chart
Content proformas
Standardised strategic comms briefs
simple guidance on structure
Audience
Message
Timing
People
Comms Champions in each programme team (low/nil budget impact)
SPOC within programmes
Training
Tone of Voice
Engaging Effectively
Eg. Drumbeat effect
Structured Comms
Team of comms specialists aligned to each programme (budget allowing)
SPOC partnering programmes
Programme Leadership & Stakeholders
Immersion in programme aims
and objects for C&C Mgr
Comms as strategic change enabler & partnering for success