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1990 - The launch of World Wide Web (Advanced Market Leader Coursebook…

- - - - Since 2014, large marketplace platforms like Alibaba, Flipkart, and Magento have grown around 51.7%
        
        2016 - E-commerce industry earned approx. 1.915 trillions.
        https://www.spiralytics.com/blog/past-present-future-ecommerce/
      - M-commerce
        
        The number of US mobile subscribers jumped in 2008, with 62% having bought a product using their devices.
        
        In 2015, mobile devices accounted for 30% of e-commerce sales
        https://www.spiralytics.com/blog/past-present-future-ecommerce/
      - High speed internet connections
        https://www.spiralytics.com/blog/past-present-future-ecommerce/
        
        Broadband
        
        Wi-fi
    - - AI and Machine Learning
        
        Algorithms analyze customer data and behavior to tailor the user experience to each site visitor.
      - AR/VR
        
        Allows E-commerce customers to preview and experience products and services in their own environment before making a purchase. https://www.techrepublic.com/article/how-sephora-is-leveraging-ar-and-ai-to-transform-retail-and-help-customers-buy-cosmetics/
      - Cryptocurrency Payments
        
        Digital currency used for E-commerce tranzactions world wide.
        https://shiphero.com/blog/cryptocurrency-e-commerce/
      - Multi-Channel Buying
        https://www.zoho.com/inventory/guides/multi-channel-retailing.html
        
        Physical and online stores, E-commerce platforms, third party marketplaces, social media platforms.
      - Environment friendly
        
        Automated processes, lesser resources used
    - - M-commerce - 48% of people use their mobiles to look up product rating or promos https://www.spiralytics.com/blog/past-present-future-ecommerce/
        
        Targeted advertising based on users location
        
        Increased number of services applications
        
        Glovo
        
        Takeaway
        
        PayPoint
        
        Bolt
        
        Uber
      - Digital Marketing is trending https://www.snhu.edu/about-us/newsroom/business/types-of-digital-marketing
        
        Search Engine Optimization (SEO)
        
        Social Media Marketing
        
        Pay-per-Click
        
        Email - Marketing
        
        Affiliate Marketing
      - There are now around 63% of sellers that are online-exclusive
        
        E-shops
        
        Online Marketplaces Platforms