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Disrupting the Dairy Sector - Coggle Diagram
Disrupting the Dairy Sector
Dairy - contributes to greenhouse gas emission
Cow's milk has high carbon footprint
over half a kg of greenhouse emissions - one glass of milk
High water footprint
120 litres - water to produce one glass of milk
High land use
4 km2 to produce one glass of cow’s milk
Dairy milk production has high environmental footprint
Dairy production is responsible for 3% of all greenhouse gas emissions, even more than all airplanes combined
In typical EU diets, dairy accounts for just over one-quarter of the carbon footprint, sometimes as much as one-third
Lab-based dairy
Precision Fermentation
Program micro-organisms to produce almost any complex organic molecule
Only for protein?
too expensive for most dairy businesses
Cow is one of the most inefficient ways to manufacture protein
10 times more efficient than a cow
identical to cow’s milk?
Tough to mimic full-fat milks
Lab-grown dairy is the future of milk
Recreate dairy’s authentic mouthfeel and temperature resistance, and constitute the perfect texture for vegan cheese
The manufacturing process has environmental benefits over dairy production
Supercooling technology
Dairy innovation - why is it so difficult?
Proving the efficacy of innovation is more and more difficult
Difficult, expensive, uncertain
Human intervention studies have become standard
Traditional Food
High Volume | Cheap | Low Margin
Biggest opportunity market
Healthy, natural (Food minus)
Healthy diet | Lower portion size | Natural, safe ingredients
Biggest impact on society
Value added nutrition (Food plus)
Obesity | Heart health | Immunity | Muscle metabolism
Innovation in food
Pharma
Patients | Treating diseases
Are consumers willing to pay for innovative food products?
Dairy-based sports and nutrition
Plant-based dairy
Ethical?
Switching to plant-based alternatives is a fantastic option if people want to lessen their diet’s environmental impact
Soy, oat, almond, rice, coconut milk
about 10% of the total milk market
Hemp milk, cashew milk, nuts, grains, legumes, bananas and even tubers
Nutritional profile?
Whether plant milk is as nutritious as dairy milk?
Need to be fortified
39% of people that consume plant-based milks do so because they perceive them as healthier options
Examples of disruptive innovations
Vitamins
Probiotics
Proteins
Dairy industry has failed to innovate?!
Cognitive health and dairy
Mastitis detection technology
Blockchain technology
Flavour advancements
Synthetic dairy
Reducing greenhouse emissions
Clean-labels
Packaging
Animal welfare
Ethical treatment of animals
Milk allergies and intolerances
Increase in the level of lactose intolerance
Antibiotic usage, growth hormones, steroids
Veganism
While more consumers are considering sustainability, there are misconceptions about what is and what is not sustainable, many of which affect dairy
