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Brick and Mortar Funnels - Coggle Diagram

- - - - Run FB / insta ads depending on your audience demographic
        
        How are you servinfg your community
        
        What experiences are your customers having
        
        How is your business different
        
        Do not run discount ads
        
        coz if you ri
        
        Run those ads you are going to receive that type of audience which is looking for discount
        
        Ad example
        
        Ask your surrounding businesses for collaboration and run ads for their discount coupons - different each day.
        
        Start with fb live to get a lot of engagement on the post
        
        People have to comment to enter
        
        fb sees engagement n the post and shows it to more people
        
        you end up getting a lot of organic views - free
        
        Run the neighbor promotion as a prize to action - they have to comment to enter the content - the question can be as simple as where do you live in Delhi? - announce a winner every day in a fb live
        
        The result is to get a lot of warm audiance
        
        Project Smile
        
        give a smile makeover and ask people to share with their friends
        
        Promote the video
        
        of the big give away
        
        of the patient coming into the clinic
        
        revealing the winner
        
        After the make over
        
        You get a lot of retarget-able audience
  - - - Give them the next logical step
      - Run ads for
        
        video retargeting audience
        
        Engagement audience
        
        Location based
        
        Website visitors
        
        This week we are giving 7 free dental implants consultation - benefits of dental implants - quick quiz to see if you qualify
        
        can also do fb live
  - - - continue to connect and build worm audience
      - Pledge campain
        
        floss campaign
        
        I will floss my teeth saily for a month
        
        printout, signed - take picture,share on social
        
        Creates buzz + creates brand
      - Live QnA on your topic
      - Share testimonial
  - - - Share your culture
      - Promote your core values
        
        give aways
        
        donation
        
        free help
        
        makeover
  - - - Create Sharable content
    - - Community Engagement
    - - Offer the NEXT Logical step
  - - - Awareness
        
        What do you want you business to be know for?
        
        Brand
        
        What people say about you when you are not around
    - - Leads
        
        Nurture and connect
        
        How rae you serving your current customers and the community
    - - Prospetcs
        
        Offer the next logical step
        
        Offer a quiz to pre qualify customers
        
        Provide educational articles with call to action
        
        Invite prospects to become customers
    - - Fans
        
        Building raving fans and offer additional higher value service
        
        Provide opportunities for customers to keep comming back
  - - - Implants
    - - Implants Quiz
    - - Implant quiz results
    - - Schedule a consult
    - - Thank you page
    - - Implant Article
- - - - solution
        
        Recorded websinar
        
        recorded videos
    - - Solution
        
        make something they want to share with their friends
    - - solution
        
        sell immediatelly to the people who are ready
        
        Create content for the people who were just shopping around and let them live their own journey
        
        a lot of them will droop out
        
        the people who complete the journey will sell themselves
  - - - What is your x factor
        
        example in financial services - is "the journey" as no one
        achieves financial freedom in one go
- - - - Dig deep into your why so that you do not stop working when you feel down
    - - Craft a vision for your future
        
        What you want to achieve
        
        What are you willing to forgo in order to achieve your vision
    - - Set your goals
        
        Track numbers
        
        Personal
        
        Professional goals
  - - - Photos of you
      - Photos of your community
  - - - one real estate related video ( tips and tricks)
      - one related to the specific niche you want to dominate
      - one community related video
  - - - Fb ads
      - LP with video explaining that I need your home address to give the report
      - We will send you the area report but to get more detailed report fill in more details - with video and form
      - Thank you - also see these 2 videos to learn how to sell your home for top dollars
    - - Virtual seminar funnel Ready to sell your home? learn how to get top dollars and sell fast?
      - fb retargeting funnel for people how engaged with the above funnel - " How much is your home worth?"
      - landing page to get access to the virtual seminar
      - Virtual seminar is not a webinar - its just a library of videos helping seller understand what all needs to be done and kept in mind to get top dollars for their homes - which is a lot - button to schedule a consult, free custom marketing proposal
      - If free Custom marketing proposal button clicked on 4
        
        landing page with form and video
        
        Final thank-you for requesting the marketing proposal and a video telling them what to expect
    - - Landing page with the information about the area
      - Downaload the open house list - form + video