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Ooni ooni pzza - Coggle Diagram
Ooni 
Mission
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A broad mission not targeting any ages group or specific market, but aimed at end use customers
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They want to get great pizza into the hands of every person on the planet, but also want to do it in a safe way that helps the planet and the communities in which they operate
Values
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They challenge themselves to be better, bigger and have more impact. They believe in their vision and achieving it.
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Making sure that they deliver top quality products as individuals and as a team with their professionalism.
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They assume kindness in all conversation from customers, business partners and stakeholders
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Micro-brewery, yoga classes
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Goals
To be a global brand, to be recognised in the top 5 cooking brand in the world, to market a tangible product, have great partnerships and spread the word about Ooni
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Challenging, measurable but not limited
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Though at some point they may have to compete with the outdoor cooking market which has grills, barbecues, outdoor kitchen. But currently their niche is to focus on the pizza oven and penetrate the market through the affordable price of their product.
Vision
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Desired future organisational position to become the leading brand, the number one pizza oven brand in the world
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