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Social Influence 2 - Coggle Diagram
Social Influence 2
Legitimacy of authority
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Social hierarchy - Ranks of people in society, fewer people with power at top and more people at bottom with less power.
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- In Milgrams study the teacher was the agent who thought they were acting on behalf of the agent who was the experimenter.
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Social change
Minority influence works by using
- Attention
- Consistency
- Augmentation principle
- Commitment
In Milgram’s study, participants started with a low voltage to shock the learner but then gradually increased it. Once a small instruction is obeyed, it becomes much more difficult to resist a bigger one. People essential ‘drift’ into a new kind of behaviour
Social change can occur through the process of gradual commitment (also called the ‘foot in the door’ technique)
Social change is when whole societies accept beliefs, attitudes and behaviours.
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Minority influence
Leads to internalisation which is changing public and private views after listening to others carefully this is the strongest type of conformity.
3 factors affecting minority influence
- Consistency (repeating)
- Commitment (dedicating)
- Flexibility (reasonable)
This is a form of social influence where a minority of people persuades others to adopt their beliefs, attitudes or behaviours
Social resistance
Dispositional explanation
- Locus is a position or place where something is situated
- people differ in their beliefs about whether the outcomes of their actions depend on what they do or on events outside their personal control.
- Internal control is controlling own destiny
- External is others controlling your destiny
Situational explanation
- Social support resulting in resistance
- individual has ally
- Ally disagrees acting as dissentering peer
- Conformity decreases even if dissenter is incorrect
- Obedience reduced as there is disobedient role
- Temporary effect