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2.7
MARKET RESEARCH - Coggle Diagram
2.7
MARKET RESEARCH
TARGET MARKET 
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MARKET RESEARCH: THE GATHERING, ANALYSING OF INFORMATION TO CREATE A PRODUCT OR SERVICE TO SATISFY CONSUMER DEMAND
TYPES OF RESEARCH
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DESK
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DISADVANTAGE: CAN"T ASK SPECIFIC QUESTIONS, DATA MAY BE IRRELEVANT OR OUT OF DATE
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MARKET SEGMENTATION
NICHE MARKET
EXAMPLE hearing aids, vegan shoes
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