The Internet is big and a driver of the digital strategies of any business, with the possibility of providing an almost infinite limit to the reach of the audience. This allows your hotel to reach the eyes and ears of people who, a few years ago, did not know about your property!
Since then, something magnificent happens, mainly for small inns and independent hotels, outside the tourist areas of the country, however, it can become a shot in the foot, if the target audience is not as motivated as you are in this alliance.
hoteliers need to identify and evaluate the big events that will take place in their region throughout the year. Next, the hotelier needs to create a promotion to coincide with the event, ultimately being able to win bookings that they otherwise would not have. Perfect opportunities to implement a cross-promotional selling strategy include the proximity of a professional conference, concert, or major sporting event.
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