The Internet is currently one of the means of communication that reaches the largest number of people in the world. Social networks are gaining more and more strength and their influence is noticeable in society. It is for this reason that all companies in the tourism sector, obviously including those in the hotel sector, should consider, within their marketing strategy, the integration of social media as part of the plan. But it's no use gaining followers or fans if you don't know what to do with them later. Having many followers does not mean that they will become customers, to achieve this, you have to develop appropriate marketing strategies.
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