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social media marketing - Coggle Diagram
social media marketing
advantages
less cost
facebook pages are free
wider reach
targeted channels
country specific advertising
meet the needs and wants of consumers better
google
ads based off search history
opportunity to reach out to potential consumers who viewed website
ease of retargeting
adapting to consumer preferences
grows online communities
fanbases for companies online
duolingo and tiktok
builds brands
convenient & insights
time efficient/business accounts
social media has modified to allow business accounts that are able to establish brands to their consumers
business accounts on instagram to boost your sales
also increase credibility
number of likes and shares
source of data
indicates what parts of a company people want to see
evolve product development
segment more effectively
trends and fads
disadvantages
constant updating
having to release new product lines each time they are released and across multiple platforms
time consuming to update
lots of time to rebrand whole profiles if companies go through changes
rebranding will take even more time
negative feedback can come back at a higher rate
security breaches
constant user engagement can cause pressure
3 facts/benefits to social media marketing
people want items that look better online, especially foods
chilis went from 25,000 to 200,000 after investing in their food to make it look better
innovation officers in order to come up with ideas that are cooler to viewers
able to come up with ideas that are associated with trends
what consumers want
things go viral - 1.3 billion views and mentions from the unicorn frappucino
eye catching products are appealing to audiences
trends
unicorn
less work to create content
consumers spread it instead of the company