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How leadership builds long-term success success, Leadership as progress …

- - - - Good leaders - motivate employees to implement change/innovation
        
        Good leaders important for success of business
- - - - big idea + purpose of organisation
        
        leaders make choices based on experiences
  - - - understand business change + strengths & weaknesses of business + employ right people
- - - - behavior - why you do what you do - what is purpose + cause of business
        
        consumers believe in your business and product
        
        employees gain from good performances
  - - - Good features of products & services - Product must define purpose
        
        customers trust product
        
        encourage employees to work towards goals
  - - - standard & quality of product
        
        Product abilities help with decision making - customers
        
        employees use logic to work on new ideas