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Social Influence 1 - Coggle Diagram
Social Influence 1
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Types of Conformity
Internalisation - Changing public and private views after listening carefully to others and having accepted the view, Strongest change, for example someone joining a religious group.
Identification - Changing to a group because they want to fill a social role, moderate change, for example someone becoming a nurse and agreeing with views
Compliance - Changing public views but not private views. temporary change, for example someone saying they liked the movie when they really never.
NSI & ISI
NSI - When people have the need to be accepted by others leading to people conforming to be accepted and avoid being rejected, resulting in compliance (changing public but not private) This is an emotional process rather than cognitive meaning its because they feel a type of way not think it.
ISI - When people have the desire to be right evaluating their ideas to be accurate and correct, therefore when people are unsure they conform to be right resulting in internalisation, because there is a change in public and private views, its cognitive as it is due tot he way tehy think not feel