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THE MARKETING MIX - Coggle Diagram
THE MARKETING MIX
PLACE
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Long channel - producer sells through important agents , a wholesaler and retailer
- Channel Exculsivity - the difficulties for the outsider to access
- Channel Quality- the expertise of the establisher retailer in a nations to sell and support the products of international business
Distribution Strategy - the manufacturer product locally sell direct to the consumer, to the retailer or wholesaler or manufacture outside the country but have the same options of sellings to an import agents
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PRODUCT
1) Culture -Tradition, social structure, language, religion education
2) Level Of Economic Development
- Consumer in highly developed countries tend to demand a lot of extra performance attributes
- Consumer has less developed nations tend to prefer more basics products
3) Product and technical Standards - National difference can force firms to customize the marketing mix.
PRICE
Price Discrimination - when the firms change consumer in different countries price for the same product
Strategic Pricing - predetory Pricing, multipoint pricing and experience curve pricing.
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