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4 P's component - Coggle Diagram

- - - - Elastic
        
        Small Change produce large changes in demand
      - Inelastic
        
        Large change in price produces small change in demand
- - - - gwddvt2
  - - - Emphasizes mass media advertising
    - - Emphasizes personnel selling
- - - - Consumers in highly developed countries demand extra performance attributes while less developed nations prefer more basic products
    - - National differences force firms to customize the marketing mix.
    - - Tradition, social structure, language, religion, education