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6.4
CSR and Strategy - Coggle Diagram
6.4
CSR and Strategy
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Do motivations matter?
Some people think that companies should behave in a socially responsible manner simply because it is the right thing to do
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It is often much easier for business managers to persuade a company and its investors to adopt a CSR initiative on the grounds that it will be profitable than on the grounds that it is the right thing to do.
Companies that behave responsibly for reasons of profit are still better than companies that don’t behave responsibly at all.
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