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DM 3 - Coggle Diagram

- - - - Showing that you are passionate about your positioning
      - Being authentic
      - Showing that you truly care about your customers
      - Being transparent
      - Doing what you say
      - Humanizing your brand
  - - - Producing enough content
        Solution: understand your audience and provide them with few but high quality content
      - Lack of in-house skills
        Solution: outsource high quality content production from an external company
      - Measuring ROI
        Solution: Recognize content marketing as a long-term investment into a relationship