Please enable JavaScript.
Coggle requires JavaScript to display documents.
Business Addresses, (Heavy parallel activity, Salesforce Reporting…
Business Addresses
NZBN
NZBN Service address
NZ Public Address data
NZBN Registered address
CRM
Salesforce
SIEBEL
ICMS
3rd Party
Google Places
helps increase propensity score
Factiva
Photon?
Acquisition
Corelogic
Heavy parallel activity
SME olympics
PSTN Migration
Other marketing alerts by Akshay
Salesforce Reporting /Conversions
Human element
Non-standard Salesforce processes/ processes not being followed
Adoption/Run-rates
Engaged with RLOs and ALs and buy-in on run-rate of 2.4 leads was achieved
SME HOT Summer
adhoc request for campaign data
changing goalposts
Dependency on SF team
Process in SF wasn't flexible
adhoc lead loads
Integration with Salesforce
Integrating Mercury with Salesforce
Push single Acquisition prospect directly from Mercury to SF Prospect form
Push audience (multiple existing Spark customers) as marketing alerts from Mercury to SF
Push BULK model outputs of SME Analytics to SF as campaigns