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3 SEO Writing Tips to Create Quality Writing that Gets Results, 12 Tips to…
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Web page headlines
Writing for search engines includes using the relevant terms in a web page’s title. But an article’s headline still has to catch the attention of people who can be easily distracted by other elements on the page.
Powerful headlines should entice readers by building a sense of urgency, beginning to develop a relationship, sparking curiosity, or promising a solution.
to sustain a good relationship with readers, headlines should never promise something that the rest of the content cannot deliver.
Link out from the page
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Contextual links, both external and internal, add value for readers and search engines.
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Refresh Existing Content
If you have a post that has recently dropped off in terms of ranking or traffic, take a look and see if you can add new content, repair broken links, or adjust page tagging.
adding a paragraph or two and/or adjusting the title of an older post can get you the results, without having to draft a whole new piece.
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Featured snippets
Google’s featured snippets, which summarize the answer to a query, attract about 8% of clicks on the search results. Common snippets include definitions and lists. Optimizing content to directly answer a search query in one of these formats can improve the odds of winning one of these coveted spots.
Tags
Good content strategy includes using tags to organize what you are offering. Think of a category like entries in a book’s table of contents and tags like entries in the book’s index.
Know Your Audience
whether that be the C-suite or an associate level professional. It will make all the difference in what information you provide and how you deliver it.
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Avoid Passive Voice
Using passive voice. I too am guilty of this sometimes (especially if you’re writing something you’re not too familiar with) but being passive vs. active in your writing has a serious impact on readability (and consequently, SEO).
Break It Up
Not only does this improve readability, but also makes it easier for Google to scan your content and determine relevancy/ranking.