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Rush Baby Food download, Target Market, Solution for customer retention -…
Rush Baby Food 
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B) Situation [Analysis]
Strength
1) Running a multiple business platforms including Shopee supermart, Lazada, Facebook, Instagram, Whatsapp, Baby Boutique and Pharmacy in Hospital
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3) Own a variety of products with the main attractions of contain zero salt, sugar and preservative
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Weaknesses
1) Low brand awareness, most consumers do not know about the existence of this brand or cant recognize the brand.
2) Do not contain other product line such as baby shampoo, diapers or toy.
3) Low social media interaction, cannot lead followers to make purchase
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Opportunities
1) Change of spending habits. People now prefer to buy things through online platform. (Rush Baby Food is available in multiple online shopping platforms)
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Threats
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2) Consumers prefer international products. Study shows that 80% of new generation parents prefer international brands as they are more confident with overseas formula, technology
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Competitors
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C) Goals and Objectives
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3) To analyze the current problems faced by Rush Baby Food and provide the suitable solutions for the business owner.
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Target Market
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Population
- Working mothers
- Household
- Young population
- Young babies (6 months and above)
Psychographic
- Full time workers
- Eat healthy food
- Sensitive of preservative
Demographic
- Parents age of 25-35
- Middle income
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