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SMMC-G3-[TP1]_PCSC, Industry life cycle, Recent news, G3 (Wick, Owen,…
SMMC-G3-[TP1]_PCSC
Competitive Dynamics
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Ice cream competition
Fami ice cream
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has 1,500 stores selling ice cream
7-ELEVEN
October, 2013 followed up
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:explode:Aware the rival's actions, also have motivation and capability to response it
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Coffee competition
City Cafe
:one: First Stage:
In 2007, City Cafe became very popular with its endorser 桂綸鎂
:two: Second Stage:
FamilyMart launched specialty coffee and 7-11 followed up
:three: Third Stage:
FamilyMart provide coffee prepaid service on APP, 7-11 follow up in 2020
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Conclusion
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Priority
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Sustainable earth (Environment), society
and happy enterprise (Governance).
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PESTEL Analysis-Social
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Sales of the prepared frozen food had climbed：229.9 in 2015 :arrow_right: 285.5 in 2019(biliion NT$)
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Introduction of PCSC
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integrate retailer, logistics, and manufacturing subsidiaries
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Recent news
7-11 announce February revenue 208.33 billion dollars,it is the highest revenue in same period.
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7-11 also provide biscuits and candy that import from other countries because Chinese New Years are in the beginning of February.
7-11 has 6432 stores in February in Taiwan, there are 53 new stores opening in 2022.
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MUJI
Start with a 10-member group,
turn out working well.