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Coca-Cola, 1CB45944-78B4-4426-88FB-70E97532489A, AFA024D7-998C-4AC7-8A1A…
Coca-Cola
Brief History of
Coca Cola
Originated in
1886
by an
Atlanta pharmacist
.
His bookkeeper,
Frank Robinson
, chose the name for the drink.
Founded in
1892
.
Trademark
“Coca-Cola” was registered in the
U.S. Patent Office in 1893
The first ever Ad of Coca Cola
What problem does Coca Cola
solve
?
Originally marketed as a
“nerve tonic.”
Increase intelligence, relieve
exhaustion
, and cope with emotions like
hysteria and melancholy
.
Drink as a tonic for most
common ailments
.
Manage his
morphine addiction.
Source : Popular Science
Is Coca Cola whether
Opportunity Based
or
Problem Based
?
Coca Cola is
problem based product
.
Source: Encyclopedia Britannica
Portrait of John Pemberton
An early advertisement of Coca-Cola
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