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Low Pipeline Conversion - Coggle Diagram
Low Pipeline Conversion
Product
Definition
Is our problem solving clients problem?(P0)
Are we using the latest technology in our product?(P1)
Competitor
Is our product compatible with the competitor?(P1)
Price
Definition
Penetration Pricing
Is the price reduced than competitor?(P2)
Pro Pricing
Is there an Extra charge for the pro version?(P1)
Competitor Pricing
Is the price set based on the competitors price?(P1)
Promotional Pricing
Are Prices reduced to increase the sales?(P3)
Factors Affecting the price
Are new customers willing to pay low price?(P2)
Is the cost to produce the product or service affecting the price?(P2)
Place
Target Place
Are we targeting the right place?(P1)
Are we having proper distribution channel?(P0)
Promotion
Definition
Forms of Advertising media
Social Media
Are we using right channel for the promotion?(P02)
Which channel is more responsive to the promotion?(P1)
Direct
Are they generating more sales than social media?(P1)