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Retail Food Branding - Coggle Diagram
Retail Food Branding
Process: Research & Ideation
1.1
Unpack assessment
1.2
Research existing retail food branding and collect sample elements
1.3
Research and explain techniques and software for logo creation
1.4
Brainstorm business name, target audience and SMP
1.5
Outline relevant social, cultural and environmental issues and impacts and state whether concept could be commercially viable
1.6 a)
Produce 10 thumbnail sketches for logo
1.6 b)
Produce 2 thumbnail sketches for each additional item
1.6 c)
Present sketches to peers, seek and record feedback
1.7
Describe modifications of designs and layout options based on feedback
1.8
Refine designs through experimentation
1.9 a), b), c)
Self-evaluate from technical and aesthetic perspectives
1.10
Explain concept's position within retail food business market
Outcomes
Logo
Style sheet
(Logo, typography and imagery)
Business card
Menu
Uniform
(polo, t-shirt or business shirt displaying logo and slogan/SMP)
Files to be Submitted
Logo:
.eps or .ai
Style sheet:
Adobe PDF (any)
Business card:
InDesign package containing .indd, .idml, Press Ready PDF including bleed and trim marks, fonts and links
Menu:
InDesign package containing .indd, .idml, Press Ready PDF including bleed and trim marks, fonts and links
Uniform:
PDF of Photoshop mockup
Process: Production & Finalisation
2.1, 2.2, 2.3, 2.4, 2.5
Produce logo, style sheet, business card, menu and company uniform using industry-standard software and showing evidence of technical editing and manipulation techniques
3.1
Confirm designs are based on original concepts and do not violate any legal, ethical or contractual obligations
3.2
List different file formats used and explain why
3.3 a), b, c), d), e), f)
Write rationale
3.4
Incorporate all Illustrator and Photoshop files in InDesign and package for submission, naming according to convention
Technical Specifications
Logo
Format:
Vector
Colour:
PSM, CMYK, RGB and mono
Business card
Size:
Standard 90 x 55mm or custom size
Menu
Size:
Custom
Must be included:
Tables and/or tabulated text
Due Date
Week 17 (Sun 5th June)