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Training Video Lab Notes - Coggle Diagram
Training Video Lab Notes
Recognize vs. Recall
Eliminate memory load whenever possible. Many user interface design guidelines and interface features have evolved over the years to mitigate the issues with human memory.
Try not to require people to recall information. It’s much easier for them to recognize information than recall it from your memory.
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Time is Relative
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If possible, make the amount of time it takes to do a task or bring up information consistent, so people can adjust their expectations accordingly.
To make the process seem shorter break it up into steps and have people think less. It’s mental processing that makes something seem to take a long time
4 Ways to be Creative
There are different ways to be creative. If you’re designing an experience that is supposed to foster creativity, decide first which type of creativity you are talking about & design for that.
Deliberate & cognitive creativity requires a high degree of knowledge & lots of time. If you want people to show this type of creativity, you have to make sure you are providing enough prerequisite information. You need to give resources of where people can go to get the information they need to be creative. You also need to give them enough time to work on the problem.
Deliberate & emotional creativity requires quiet time. You can provide questions or things for people to ponder, but don’t expect that they will be able to come up with the answers quickly & just by interacting with others at a Web site. Take the quiet time and come back.
Spontaneous & cognitive creativity requires stopping work on the problem & getting away. If you are designing a Web application or site where you expect people to solve a problem with this kind of creativity, you will need to set up the problem in one stage & then have them come back a few days later with their solution.
Spontaneous & emotional creativity probably can’t be design for.
The same for yourself. Allow time and sleep if you are stuck.
1st Perceive
If you are designing for a particular task, think about the four quadrants of the signal detection chart. Is it more damaging for people to have a false alarm or a miss?
Think about what you may need to do with your design based on the four quadrants of the signal detection chart. If a false alarm is worse, then tone down the signal. If a miss is worse, then make the signal stronger.
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Emotions/Muscle Movement
You may need to consider the emotions you’re generating as people interact with your product. For example, if someone reads a sad story and is frowning, this may put them in a sad mood that might affect the next action they take.
Watch out for unintended facial expressions that may change how people feel about your product. For example, if the font at your Web site is very small, and people are squinting and frowning to read it, that may actually prevent them from feeling happy or friendly, and that may affect an action you want them to take.
Power of video. Because people mimic others’ expressions, showing a video of someone who is happy and smiling will tend to make the person watching smile, which will then make them feel happy, and that in turn may change the next action they take.
Programmed Surprises
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Providing something unexpected not only gets attention, but also can be actually pleasurable.
Although a certain amount of consistency is a good thing, if people are trying to complete a task, providing novel and unexpected content and interactions is good if you want people to try something new, or if you want them to come back to see what’s new.
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Dominant Personality
If you design as a group, be careful of following the first solution just because it’s first.
*If you have group meetings, have each member of the group write down ideas ahead of time & circulate those ideas before the meeting.
Uncertainty
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People are very influenced by others’ opinions and behaviors, especially when they are uncertain.
Use testimonials, ratings, & reviews if you want to influence behavior.
The more information you provide in the rating & review about the person who left it the more influential the rating or review will be.
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