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Strategic Initiatives for Implementing Competitive Advantages - Coggle…
Strategic Initiatives for Implementing Competitive Advantages
SUPPLY CHAIN MANAGEMENT (SCM)
Involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability
Customer places an order for a Trek bike with a store.
Store (such as Gart Sports, local bike shop, or local sporting goods store) receives the order.
Store receives the payment from the customer.
Store orders the bike from Trek.
Store sends payment to Trek.
Trek orders materials from its suppliers, such as packaging material, metal, and accessories.
Trek sends payments to suppliers.
Trek receives materials from suppliers.
Trek assembles the bike.
Trek ships the bike to the store.
FOUR BASIC COMPONENTS OF SUPPLY CHAIN MANAGEMENT
Supply Chain Strategy
Supply Chain Partner
Supply Chain Operation
Supply Chain Logistics
ENTERPRISE RESOURCE PLANNING (ERP)
Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing :lock:enterprise :lock: wide information on all business operations
ERP systems collect data from across an organization and correlates the data generating an enterprisewide view
BUSINESS PROCESS
A standardized set of activities that accomplish a specific task, such as processing a customer’s order
Business Process Reengineering (BPR)
analysis and redesign of workflow within and between enterprises, also the purpose of BPR is to make all business processes best-in-class
7 Principles of Business Process Reengineering
Organize around outcomes not tasks
Identify all the organization's process and prioritize them in order of redesign urgency
Integrate information processing work into the real work that produces the information
Treat geographically dispersed resources as though they were centralized
Link parallel activities in the workflow instead of just integrating their results
Put the decision point where the work is performed and build control into the process
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Finding Opportunity Using BPR
A company can improve the way it travels the road by moving from foot to horse and then horse to car
BPR looks at taking a different path, such as an airplane which ignore the road completely
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
Involves managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention and an organization's profitability
CRM is not just technology, but a strategy, process, and business goal that an organization must embrace on an enterprisewide level
CRM can enable organization such as :
Identify types of customers
Design individual customer marketing campaigns
Treat each customer as an individual
Understand customer buying behaviors
