Carseldine Squash Club
Problems
COVID
Decreasing popualrity in squash
Change
Needs to adapt around covid
Change
Introduces a virtual reality component
Starts trying to encourage yonger people to get involved
brings in a younger auidience
expose more people to squash increasing sales of main buiniess
Future issues
Buiness is split between squash and VR
Can cause confusion with customers with alot of chnage
Split resources (money, space, adverstising)
Need more employees with more diverse training
Buisiness cant recover after COVID
People that used to go forget
No way for the business to move online
People cant go to courts to play squash
Lack of overall interest decreases amount of comps, with less comps interest decreases more and more (negtive feedback loop)
Emplyees are forces to leave
old emplyees might not be interested in running vr
An emplyee that is into squash has no intrinsic motivation to operate vr