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SOCIAL INFLUENCE - Coggle Diagram
SOCIAL INFLUENCE
CONFORMITY
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Factors
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group size
the larger the group, the greater the tendency to follow them
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OBEDIENCE
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strong tendency to obey
authority signs
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etc: wear something special, official uniforms or have special titles.
command
in the beginning just an small task, then it become undeniable
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COMPLIANCE
involve something, to do something to us
6 basic principle
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commitment/consistency
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consistency comply
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lowball technique
begin with request, then no longer exist to the commit ( scam - more like it)
scarciity
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eg: buy things - if it in sales, we buy it immediately
playing hard to get.
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to get it, must quick and immediately
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social validation
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not all tech before making decision, by this person provides extra incentive.
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