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Module 6: - Coggle Diagram

- - - - demonstrating creative habits include Atul Gawande’s ‘The Checklist Manifesto’ and Twyla Tharp’s ‘The Creative Habit’ which focus on the importance of routine, pattern, and the daily practice of creativity.
      - Start making connections - Mark Earls book 'Copy Copy Copy' outlines game "A Popular Thing for a broken thing"
        
        Identify thing that dont work for consumers
        
        Identify things that you think are great in another category
        
        Now try create solutions for each broken thing by matching it with a popular thing
    - - Be Curious
        
        Give Candid Feedback
        
        Enable and be part of an ever-changing process
        
        Be collabrative
- - - - Most Useful when - when there is a clear output required
      - Pros: Speed
      - Cons: Speed can sacrifice flexibility and be inefficient if change to the output is introduced mid-process
      - Steps:
        Client Briefing
        Strategy Creative creative brief
        Creative team generates Ideas
        Production team help bring idea to life
        Media help get idea into the real world
        Audience consumes the idea
    - - Most useful when: developing modern marketing models that are content rather than channel led
      - Pros: Allows iterations to be developed overtime to create maximum impact
        Opportunities to learn and strengthen the power of the creative solution.
        It an also allow for speed, as first iteration being developed quickly to maximize opportunity to collect data
      - Cons: Needs time to iterate, requires team and client need to be fully committed to a data/evidence based stratefy
    - - Most Useful When: Being increasingly adopted by forward thinking agencys
        Encourages iterations and learning as per content led model
        Big on collaboration and enables contribution from a broad set of stakeholders
      - Pros - model is best when creative solution is not predefined and allows for broad/diverse thinking and outputs
      - Cons - sprints can fail without clear goals set up at the start. Chances of project failure are high if individuals aren't very committed or cooperative.
      - steps:
        
        Understand
        
        Diverge
        
        Decide
        
        Prototype
        
        Validate