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SMMC_G7__[TP1]_Tesla, SMMC G7, INDUSTRY LIFE CYCLE, NEWS, Tesla 未來銷量圖-永誠投顧…

- - - - China electric vehicle independent goal
      - Volkswagen works on electric vehicles ecological chain
    - - China is the biggest car sales market
      - price of oil still high
  - - - Euro 7
        
        many car factories fail to achieve
        
        electric vehicle becomes the wave of future
        
        Europe environmental protection rules
      - stop using Bitcoin to trade
  - - - genocide
      - slave labor
      - cultural genocide
        
        China–United States trade war
        
        political manipulation
        
        economic bullying
  - - - Mileage,battery,safety,autopilot,supercharge
        
        more than 600 patents
        
        .Tesla needs to continuously improve battery life and shorten charging time to ensure its leading position.
  - - - battery
      - charge
        
        Supercharger use renewable energy
        
        Tesla should make the process more environmentally friendly, and provide battery recycling and subsequent decomposition services.
  - - - 6 car manufacturers and 30 countries agreed.
        
        Full electrification has obviously become a trend, and Tesla should focus on the European market.
    - - In law, only the driver is the main body of responsibility.
        
        Tesla must set the system more perfect, and the driver must be required to keep full control before fully automatic driving is achieved.
- - - - Seize Tesla's market share with brand advantage and traditional position
    - - For example, pandemic-related issues have exacerbated port congestion and intermittent supplier shutdowns and delays, resulting in additional expenses to expedite delivery of critical parts
    - - suppliers may fail to deliver components according to schedules, prices, quality and volumes that are acceptable to us, or we may be unable to manage these components effectively.
  - - - Giga factory
        
        continuing to develop
        and manufacture our own battery cells, with which we are targeting high-volume output, lower capital and production costs and longer range
    - - With tesla's specifications and features of product , strong brand and the modular, scalable nature of our energy storage products give us a competitive advantage in markets
  - - - protect us against intellectual property theft, data breaches, sabotage and other external or internal cyber-attacks or misappropriation
    - - We may experience issues with lithium-ion cells or other components manufactured at Gigafactory Nevada, which may harm the production and profitability of our vehicle and energy storage products
    - - Highly depend on Elon Musk and none of key employees is bound by an employment agreement for any specific term
- - - - Large number of competing brands
        
        The use of social media platform for evaluation
      - Public Transportation
  - - - Highly undifferentiated suppliers
        
        Lack access to tech, brand name, and capital
        
        Can lead to vertical integration
  - - - Not much options for electronic vehicle
    - - Rise of conscious consumers
        
        Rise of competitors
- - - - Switched from a traditional dealer-based distribution model to direct delivery.
        
        Decreases the time of delivery
        
        Keeps the costs of Tesla cars from further increases
    - - Zero Dollar Marketing
        
        depends on
        
        unconventional model
        
        word of mouth
    - - Tesla has manufacturing plants in Fremont, California; Lathrop, California; Tilburg, Netherlands and Shanghai, China.
        
        In-house operations management
        
        Coordination between
        different working units
      - Two segments based on two different lines of products.
        
        Automotive
        
        Energy generation & storage
      - The high integration of robots into various manufacturing processes.
    - - Post-sales services at its service centers
      - On-demand service vans throughout the country to provide quick service
    - - Variety of raw materials
      - Scarce materials
        (aluminium, steel, cobalt,
        lithium, nickel and copper)
        
        large number of
        suppliers worldwide
        
        Proper recordkeeping
        
        Storage
        
        Internal movement
        
        principal manufacturing facility in Fremont, California, operates as both a warehouse and manufacturing plant.
  - - - Extensive database development to
      - Advanced artificial intelligence-based information systems
    - - Hire
        
        Train
        
        Retain
    - - The core of Tesla Motors' value chain
    - - Maintaining communication and operation with all these suppliers
- - - - Brand Position
        
        Technology
        
        High-end car market
        
        Consumer do not care about the price but pay more attention to the efficiency of the car
        
        Fashion
        
        Environmentally Friendly
      - Market Position
        
        Excellent electric vehicle
        
        Not only to produce pure electric vehicles, but to build the world's top clean energy technology and energy storage systems
        
        Pollution-free electric vehicle
        
        High-tech electric vehicle
    - - Charging Stations
        
        Convenient
        
        Adequate
        
        Important for all car owners now and in the future
        
        Already built more than 5,400 superchargers
        
        The goal is providing convenient long-distance travel for more than 200,000 Tesla owners worldwide
        
        Reliable
    - - FSD
        
        Has a patent for this system
        
        Buyout
        
        NTD220,000
        
        Subscription number of people increase
        
        Bring the strongest profit
        
        Monthly Subscription
        
        NTD5,500
    - - online direct sales
        
        Customers want to buy a car, they can go to Tesla's official website to order online
        
        Customers can freely choose the model they need, and the automobile factory will produce according to the customer's order
        
        Marketing model has quickly gained the recognition and loyalty of customers.
      - offline experience
        
        Experience centers
        
        Shows customers different car shapes
        
        Supports customers to test drive
        
        Allows customers to understand the appearance and efficiency of each car
        
        Service centers
        
        is responsible for battery maintenance after customer purchase
        
        Technical service work after customer purchase
        
        Customized car model allows Tesla to produce in real time in full accordance with customer needs, avoiding inventory backlog and raw material waste, reducing storage costs and raw material and labor costs.