Knowledge mediation Presentation of research is very important and researchers need to identify different strategies to communicate their work, such as briefings, fact sheets, case studies, consultation, letters to policymakers, press releases, magazine articles, radio and/or TV interviews and building relationships with different stakeholders. Effective knowledge mediation is built on understanding the audience(s) and it is crucial to think about what kinds of evidence policymakers are more likely to respond to. It is sometimes suggested that policymakers assign more credibility to quantitative data: however, qualitative studies can shed light on how childhood is ‘lived’ in practice