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CUSTOMER VALUE - Coggle Diagram
CUSTOMER VALUE
Social Values
Social value focuses on creating value for customers and products through social interactions and the benefits they bring.
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Economic Value
The main point of the economic value is to consider the total cost of the product and its useful life time when having it.
The economic value to the customer is calculated by the cost of ownership over the entire useful life of a product.
The economic value to the customer is estimated by making a comparison with an existing product that has been used by a customer.
The economic value for the customer is the maximum price that a customer is willing to pay for a service or product.
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Value refers to the difference between what a customer pays for a service or product and the set of benefits they receive for it.
Functional Value
The functional value focuses on highlighting the importance of a product for its features, specifications or innovations that it offers.
Consumers value the characteristics of products and services differently, choosing their favorite according to their preferences or needs.
The most important characteristics of this value focus on advertising, sales promotion, packaging and promotional vehicles used to market the product or service.
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