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The Elements of Value, International Marketing Steeven Cóndor 6 - 22…

- - - - What improvements do customers need
    - - Mix of product features and customer service
    - - Understand consumers' priorities
    - - Use several times discret choice analysis
- - - - Organizes
    - - Avoid hassle
    - - Motivation
    - - Empowerment
  - - - Identify what's
        driving them
- - - - Greater willingness to try a brand
      - Sustained revenue growth
      - Stronger customer loyalty
  - - - Discrete choice analysis
      - Research techniques
  - - - Complex
        
        Self-esteem
        
        Altruism
      - Basic
        
        Food
        
        Rest
        
        Warmth
        
        Security
- - - - Perceived
        quality
      - Consider the industry
        
        Financial = provide access
        
        Financial = heirloom
        
        Food = sensory appeal
  - - - Easy and convenient
        consumer interactions
      - Save time and avoid hassles
      - Zappos and Netflix
  - - - Emotional and life-changing
      - Fusion of digital and
        physical channels
      - Amazon, Apple, TOMS, etc.
- - - - New elements
  - - - Save time
      - Streaming media
      - Reduce cost
- - - - Rising prices = addition of value elements
    - - Survey of current customers
    - - New products or add elements