Please enable JavaScript.

Coggle requires JavaScript to display documents.

CUSTOMER VALUE - Coggle Diagram

- - - - Sharing information, pictures, and videos with friends
  - - - Created a image for its brands that allowed it to charge a premium for its products
  - - - EXAMPLE: Energy-efficient lightbulb; reduces the consmer´s cost of owning these products
  - - - Consumers consider not only the price
- - - - Two different customers who use different products or have different usage patterns usage patterns may get different EVCs from the same new product.
      - The EVC of a product is estimated in comparison with an existing product used by the customer. used by the customer. In other words, EVC is relative, not absolute.
      - EVC is calculated as the total life-cycle cost or cost of ownership over the entire lifetime of a product.
        
        In other words, it includes not only the purchase price but also post-purchase costs.
        
        The useful life of two products can be different, so it is essential to compare them over the same period of time.
      - EVC is the maximum price a customer should be willing to pay for a product.
        
        A company generally charges less than this to provide some incentive for the customer to switch.
- - - - They have psychological value for consumers, allowing companies to charge premium prices.
      - Premium brands often have superior quality, their price is usually much higher than can be justified by the higher cost of the superior quality alone.
    - - Importance of color and design as determinants of consumer choice.
    - - service-benefit chain
        
        Employee satisfaction, in turn, results from high-quality policies and support services that enable employees to deliver value to customers. that enable employees to deliver value to customers
    - - Emotional benefit that customers perceive in the products and services they use.
      - The value created through emotions is difficult for competitors to imitate and provides a competitive advantage to companies in the long run.