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CREATING CUSTOMER VALUE - Coggle Diagram

- - - - Design customer experience: Color and design are 2 factors really importants for the consumer's choice of certain products. For instance, Apple is well-known for offering laptops in many different colors
      - Emotional benefits: This is one of the most important values for customers, also is very difficult to imitate for the competition.
        For example, COCA COLA made an announcement for the latinos who live in US, making remind of their roots
      - Through the branding: A brand shows quality, status and image, so if a comany has a well-known brand positioned on the market people will prefer that just for the brand , not specifically analyzing real benefits.
      - Customer service and experience: In order to offer a good experience for the consumer is neccesary that the company has an excellent manage of the employees satisfaction.
        An example of this technique is STARBUCKS, firstable because they are focused on the welfare of their employees and they are always being trained to offer an experience to the customer instead of just make a buy.
  - - - LIFE COST CYCLE OF THE PRODUCT: Basically here are counted in money the costs of mainting certain products. For instance, how much are you going to pay for fuel or oil's change for your car depending on the brand of car that you have bought.
      - INTRODUCING NEW PRODUCTS : In this part are the tests that a company makes when they are trying to introduce a new product to the market, it is kind of a market research.
      - SAVINGS: The amount of money that the client must save by using a product in long term, if we make a comparison to other. Also, the difference of time that takes for the purchase one product from other
      - SEGMENTING AND TARGETING PRODUCTS: With the results of the investigations, companies could realize how will be their product be located on the market, to which segment is going to be destinated and all the things related to that.