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Keyword Research - Coggle Diagram
Keyword Research
Steps
1
Make a long list of Keywords
2
Determine search volume of each keyword
3
Check ranking data and competition
4
Narrow down and organize final keywords
5
Put in action
Signs of successful keyword research
1
Good traffic nummers
2
Sponsored ads
3
Relevant to the website
4
Competition you can outrank
5
Will bring
TRAGETED
traffic
Keyword brainstorming - creating a long list of keyword
How would you describe the information, product, service on the website
What is the USP
How would (or does) your competition describe you?
Check the thesaurus
Ask business owner for a list of potential keywords
Type of keywords
Head ( Broad )
Shorter 1 - 2 words
Less Specific
Higher search volume
Difficult to identify the intent
EG CAT
Long Tail
3 - 4 or more key words
Name of a specific cat toy or toy for specific age of cat
Low search
Higher converting
Body ( Targeted )
Little bit more specific than Head keyword
Eg: Cat Toys
Search Intent
Informational Keyword
What they will type when they are looking for information
Top
Best
Review
Transactional Keywords
What they search when they want to perform an activity
example: make a purchase
Register for a program
Buyer intent is more
may include brand names
Key phrases like buy, discount, coupon, purchase, review
Keyword with product name
Key words based on activity that you want visitors to perform on your website when they come using the search