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BRIDGING VISION - Coggle Diagram
BRIDGING VISION
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MATCHING THE FRAME TO THE LENSES: a mirror effect between how people are seen (the frames and types of lenses they've chosen, especially for sunwear) and the way they see the world. 
Matching a face to a frame: "visagiste"
! the idea of the bridge in frame !
STELLEST MYOPIA: connecting the child with his/her true current and future self thanks to technology
LEONARDO: learning platform -> collective sessions to motivate one another, just like when going to the gym, and asking questions to mutualise knowledge and skills + creating a "mentor/mentee" program via Leonardo
BRAIN-EYE CONNECTION: sight is all about the collaborative work between the eyes and the brain + it's thanks to this connection that images actually make sense, the brain reverses what the eyes see
HIGHER EDUCATION PARTNERSHIP: Essilor-Luxottica works hand in hand with postgraduate researchers various universities to continually improve their technology + ESSEC business School 'Global Circular Economy Chair to MBA to graduate in September 2022
Collaboration with META/Social Media: 'Ray-Ban Stories' launched in March 2022, called "connected glasses"
COMPLEMENTARITY OF THE BRANDS: specific to this year: frames!
Frame without lens is nothing, lenses without a frame is nothing
- complementarity in terms of consumers' purchasing power (high-end, upper middle class, middle class)
EYE CARE PROFESSIONALS are the bridge between our B2B and B2C contents, they connect with people by endowing them with a medical tool that will help them see better and give them confidence (VOGUE RAY-BAN OAKLEY)
INCREASED HUMAN EMOTION: See More/ Be More ESSILOR & Making tangible what is invisible NIKON
CATERING FOR ALL AGES: from child's myopia/Hailey Bieber to 45+ presbyopia, the group accompanies their consumers throughout their whole life across generations
VLOG LIKE WORK INSIGHTS: creating vlog like videos of different jobs from the group to create a feeling of connection across brands and job positions: 1. Art director/graphic design 2. Social media concierge 3. Influencers 4. Trends (travel a lot + translate American trends to Asian trends and vice-versa) 5. Store architect designer 6.ECP
HERITAGE FROM THE PAST LOOKING AT THE FUTURE: old brands with a long-standing heritage and reputation (Nikon, Ray-Ban, Essilor) and newer brands (Transitions, Vogue, Crizal) which gives the group an expertise spanning from the past to the future
SUSTAINABILITY what connects us all is the desire to preserve our planet and impact the environment we are all part of as little as possible => "Eyes on the Planet" +
ESSEC Business School, L’Oréal, EssilorLuxottica and Bouygues partnership Global Circular Economy Chair