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Marketing Mix Report - Coggle Diagram
Marketing Mix Report
PRODUCT
How is it packaged?
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get them in either individually packaged packets (45 sheets) (sold at wharehouse stationary) or packs of three, 32 pack (with all the colors), XL notes, 12 pack - either singluar colors or assorted colors.
Who is the intended target market for your product? What are two main characteristics of your product’s target market? You should consider the target customer’s age range, gender, income, lifestyle aspirations etc. You need to describe at least two aspects of your products target market.
Describe three main competitors to your selected product (think about products that have the same function and others that could be substitutes)?
Explain your products USP (Unique Selling Point/Proposition) and how this makes it different from its competitors? What impact does the USP have on the product?
What is your product, what is its function (what is it used for) and what features does it have?
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available in all colors, yellow, orange, mint,
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What stage is your product at on the product life cycle: product introduction, growth, maturity, or decline? Draw and label your product on a product life cycle diagram and explain why you think it is in that position.
PRICE
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Explain what type of pricing strategy your product uses. (E.g. penetration, skimming, competitive, psychological) and why does it apply to your product? Is this the most effective strategy for the target market?
Explain how your product’s price relates to its stage in the product life cycle, distribution channel, and other elements of the marketing mix.
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PROMOTION
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Does your promotion strategy prioritise one aspect of the marketing mix (as when a budget book retailer focuses on price, a coffee shop on place, or a chewing gum brand on point-of-sale promotion)?
Is the method of promotion used effective? And are there any alternatives that could be better used?
Identify a current promotional strategy used by your product, does this change at different times during the year?
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PLACE
Identify the channel of distribution used by your product, retail shops, internet, wholesale etc. Where can customers buy your product?
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How does your product’s distribution channel relate to its function, packaging, price, and other elements of the marketing mix?
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