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Customer Value, Name: Susana Medina, Class: International Marketing -…
Customer Value
Experiential Value
Branding
Is the quality, status and image that represent immense psychological value to consumers
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Social Value
Preference Formation
Reserch shows that, in many cases, consumers' preferences are constructed and heavily influenced by their peers
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Functional Value
The companies emphasize the value of a product or sevice to customers by offering new features or functional benefits
Marketing Implications
A clear example is Lenovo versus an HP computer, which is functionally better than HP.
Limitations
The attributes that consumers can observe or the companies can prove with evidence or tests of their claims
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