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Impact of Changing Consumer Needs (4Ps) - Coggle Diagram
Impact of Changing Consumer Needs (4Ps)
Product
functions
branding
design
features
USP
packaging
may need to change:
Price
product's image
input costs
competitors' prices
target market
adjust to changes in:
Promotion
interact with customers
positive image
complaints go viral
physical cards to online account = points for purchases
online
Place
allows consumer to shop when they want
can use Deliveroo etc as hosts
build data base on cutomers' characteristics & habits
selling online = direct