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Promotion - Coggle Diagram
Promotion
Functions of Advertising
to be competitive
to remind
to persuade
to inform
Methods of Public Relations
social media
charity partnership
sponsorship
celebrity endorsement/influencers
Main Types of Sales Promotions
customer loyalty card
money off vouchers/coupons
special offers
merchandising
competitions
Benefits of Personal Selling
information
sales conversion
persuasion
Challenges of Personal Selling
staff costs
ruining the shopping experience
staff training
Impact of ICT on Promotional Techniques
PR - social media = interact with cstomers & enhance image (endorsement)
sales promotions - 'share & win' competitions, newsletters for discount codes & pop-up adverts
advertising - online = bigger impact on youger generations
personal selling - tablets on floor to illustrate products in action & LiveChat options on website