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ATTITUDE, Horizontal - process of a company increasing production of…
ATTITUDE
industry
DISTIBUTION -
It is sold worldwide as a physical magazine, and as a digital download via the app and social media platforms
OWNERSHIP - Stream Publishing bought attitude in 2016 from Northern & Shell.
N&S - A formally very successful, mainstream media company that owned a range of newspapers and magazines and other media organisations including Channel 5. However profits fell after the rise in digital media, so they sold their assets.
Stream - A small independent company of less than 30 employees who publish mostly trade business magazines. Their managing director is Darren Styles. Stream is both HORIZONTALLY AND VERTICALLY INTEGRATED
online media
WEBSITE - :computer: Articles written for entertainment purposes however all relate back to the topic of LGBTQ :rainbow-flag:
Many Articles written to target the required targeted audience - The magazine's target audience is image-conscious gay men, typically in their 20s and 30s and with income aspirations considerably higher than the national average.
SOCIAL MEDIA :iphone:
Facebook followers – 780,000
Twitter followers – 170,000
Instagram followers – 186,000
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context
Historical :clock3: - it was made illegal for LGBTQ to be taught in British school, could have been due to the LGBTQ representations shown in the media around the time of AIDS in the 80s. It wasn't until 2003 this was removed and LGBT could be taught in schools.
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Horizontal - process of a company increasing production of goods or services at the same part of the supply chain
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Attitude is horizontally integrated because they produce international versions and is distributed globally.
1990 - first gay pride event in Manchester. 4 gay men murdered in July 1990, so many gay men and women marched from where they killed and made a memorial.
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Attitude started out as a print product but because of technological advances it was important for the magazine to also evolve technologically.
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