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Penetration is lowest in TP17-24 and offers Potential for Growth, Amount…
Penetration is lowest in TP17-24
and offers Potential for Growth
Age Break Size
Growth Rate
Amount of Users
New Users
Barriers from Buying
Lack of Need
Choosing Competitors
Reason to Buy
Recommendation
Friends & Family
Professional
Gifting
Whiter Teeth
Brand Metrics
Awareness
Consideration
Preference/Purchase Intent
Brand Attributes / Equity
Lost Users
Switching to Competition
Switching to MOC
Amount of Users
Awareness
Aided
Unaided
TOMA
Consideration
Preference/Purchase Intent