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Marketplace, Building Initial Supply (Pg - 95), The key
marketplace…
Marketplace
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Payment Model
- Commission Model - AirBnB, Uber, Amazon etc
- Membership/Subscription - Tinder, Amazon Seller, LinkedIn etc.
- Listing Fee - Kijiji.ca, Indeed, Craigslist etc.
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Narrow Focus
Don't be Craigslist, instead be Uber, AirBnB or Fiverr
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Building Community
How to build a community
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- Tap into existing communities
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- Allow people to interact with each other
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- Highlight your users’ stories
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Why Build a Community
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- Engaged users trust each other
- Engaged users help you grow
- Engaged users help you improve your platform
Searching and Sorting
Sorting
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- Displaying the Results (Pg - 79)
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Baymard has found that the best option is to combine infinite scroll and a load more button: first show 10 to 30 products, then keep adding another 10-30 products as the user scrolls down—the exact amount depends on the context of your marketplace—until you reach 50-100 products. Once at the bottom, you should display a load more button. Why this combination? One problem with infinite scrolling is that it prevents the use of a footer on your website. As the user scrolls towards the bottom of the page, new products are automatically loaded and push the footer further away. To use a footer on your site, you need to give your users a break from infinite scrolling every now and then. To continue loading more products, they can click on the load more button.
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