Please enable JavaScript.
Coggle requires JavaScript to display documents.
Creating Customer Value - Coggle Diagram
Creating Customer Value
-
Need of its customer is the key to satisfy needs through the creation of goods and services. The market research is important to have a clear vision of the business timeframe and approach.
Economic
-
-
Basic idea of economic value, total cost of ownership, life cycle costing.
Example: People are more inclined to price products or services that are cheaper and have a longer life cycle, such as LED bulbs compared to conventional bulbs.
-
Functional
Another way to give value to products and services is through the features they have and how they are a necessity for their functionality to customers.
In this feature it is important to know that the brands are in a constant comparison about the functionality according to the benefits of each one.
Example: Customers in search of the best laptop on the market. Top brands as options: Dell, Hp, Toshiba, Mac. They are compared on features such as RAM, processor, graphics, prices.
Marketing implications: Competitive advantage, added value, targeting and correct segmentation.
Experimental
-
The value of the experience ranges from: brand design, branding, customer experience as well as service experience, and emotional propositions.
-
-
Customer experience and customer service
- Competitive advantage
- Marketing and business strategies
- Perceptions
- Emotional benefits
Social
Network effects
• The value of social media such as Facebook, TikTok, Instagram, Youtube.
• Positive feedback
• Rapid scale
-
Social capital
• Creating content
• Make a contribution
• Suggestions for improvement
• High profitability