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The Blog Content Reporting Template, Organic Search Performance, YoY,…
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Organic Search Performance, YoY
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Select your date range in the upper right (probably “last month” or “last 30 days”). Then check the “compare to” box and select “previous year”. Finally, choose your KPI metric(s) for the chart directly above it.
briefly describe the performance of organic search, in terms of both business results as well as site visits
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Top Organic Search Keywords, YoY
To access it in Analytics, simply scroll down below the chart. Then select the conversion type on the far right and click on the header of the column you’d like to sort by.
Top Organic Search Landing Pages, YoY - This table also comes from the same Analytics report. To access it, click the blue “Landing Page” link (Primary Dimension) below the chart.
Top Keyword Rankings, feb 30 - Mar 28, 2022
To access this report in Google Search Console, simply click “Performance” in the left-hand navigation menu.
Then, click “Average CTR” and “Average position” above the chart to add those metrics to both the chart and table below. Finally, update your date range to match the rest of your SEO report.