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Facebook User Analysis - Coggle Diagram
Facebook User Analysis
Demographics
56% male, 44% female
Largest demographic 25-35 yrs. old
82% are college graduates
75% have income of $75k
90% of daily users come from outside U.S/Canada
Pros vs. Cons
Pros
Increased connectivity through features
FB live videos
FB marketplace
FB messenger
FB groups and events
Older users have increased social benefits
Cons
Spread of Misinformation
Detrimental to mental health of younger adults
The Savolainen Model
Non-work activities
Hobbies
Grocery Shopping
Household Chores
Social Media Consumption
Everyday Life Information Seeking
"Way of Life"
"Order of Things"
Self-Interest
Mastery of Life
Information needs
Verification info. needs
verify information objects with structured data
well-defined and stable
Conscious topical info. needs
clarify, review, or pursue information in a known subject matter
well-defined but variable
Muddled topical info. needs
exploration of new concepts and relations outside known subject matter or domain
poorly defined in the user’s consciousness, with high cognitive uncertainty
Affective Needs
Cognitive Needs
Factors
Relational
Environmental
Individual
The Ellis Model
Browsing
Differentiating
Chaining
Monitoring
Starting
Extracting