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Notebook Essentials Research Map, B (Target Age Groups & Occupation,…
Notebook Essentials Research Map
B
Target Age Groups & Occupation
5-10 (High School Students)
9-14 Years
EMS (120000)
Students of Professional courses
Above 18 Years
18-23 Years
EMS (100000)
23-28 Years
10-12 (Senior High School Students)
14-18 Yrs
EMS (120000)
Identify & Distinguish Between End-User/Buyer
From Grade 5-12 the User is Not Buyer from Financial POV
But From Grade 5-9 the Buyer has a Heavier Influence on the Buying Behaviour of the User
From Grade 10-12 the Buyers Influence Decreases on the Buying Behaviour of the User
Expected Market Size
Approx. 300000 in BBSR
Problems/Needs/Demands of the End User/Buyer
Likes/Interests/Dislikes of the End-User/Buyer
Buying Behaviour of the End-User/Buyer
Usage habits & behaviour of the End-User/Buyer
Sprints
Visit Manufacturers
Manufacturing Cost
Quality
Brand & Similar Products
Available Machines
Visit Retailers
Visit Wholesellers
Visit Logistics Provider
Visit Raw Material Providers
Objectives
Gather Data About Competitors
Gather Data About Product
Gather Data About Target Market
Gather Data About Supply Chain Functioning & Pricing
Outcomes
Decision About Product Type
Decision About Supply Chain Management
Decision About Manufacturing
Go To Market Strategy
A
B
G
H
Z-E
M
N
P
Y
Design Feedback System
Legalities
Profit Related Decisions
Competitor Prices of Products You are Trying to Sell
Consumers Ability to Spend & Willingness to Spend
Market Prices of Products You are Trying to Sell
Other Factors ?
Marketing
Decide Marketing Channels & Types
Decide Methods & Design Strategies
Decide Marketing Budget
Estimate Cost of Channels You want to Use
Manufacturing Cost
Logistics Cost
Quality of Service
Where to Use Own/Third Party Logistics
Figure Out Vendors & Visit Them
Where Logistics Will Be Used
Price/Km
Storage Cost
Availability of Labour & Cost
Research Not Necessary for Current Product Cycle
Distance from Manufacturer
Distance from market
Distance from Market
Location & Price
Rejection Cost
Raw Material Procurement Cost
Available Vendors on Market
Price & Quality of Each Material from Different Vendors
Thread/Stapler/Glue/Cover/Index/Content, Paper Prices
Distance from Manufacturing Location
Distribution Chain Cost
Any Innovation in Chain(If Possible)
Pricing & Commission of Wholesellers & Retailers
Ability to Promote New Product
Importance & Function of Each Component in Distribution Chain
Different Methods of Distribution & Chains
Complete Research on Distribution Chain
Determine Quality & Materials You Want to Use for Products You want to Manufacture
Compare Data Collected From All Aspects
Draw Conclusions
Expected Market Size
Target Age Groups & Occupation
Identify & Distinguish Between End-User/Buyer
Problems/Needs/Demands of the End User/Buyer
Likes/Interests/Dislikes of the End-User/Buyer
Buying Behaviour of the End-User/Buyer
Usage habits & behaviour of the End-User/Buyer
Types of Notebooks Available in Market ?
Rulled/ Plain
Cover/ Design/Index Design
No Of Pages
Quality of Paper
Dimensions
Finished Product Quality
Brand
Price [Selling & Manufacturing]
Competitor Analysis
Similar Products
Rulling/Plain
Dimensions
Demand
Size
Price
Brand Name
Size of Competitor
Location of Operation & Presence
Total No of Manufacturers Regionally
Demand & Supply
Most in Demand & Running Product
Most in Demand & Less in Supply
Product Segment
Exercise Book
Rough Notebook
Practice Notebook
Target Market Segmentation(Affordability)
Premium
Standard
Cheap
S
Collect Data About Providers
Name
Location
How ?
From Market
Visit Logistics Provider
Decide All Factors Related to Logistics
After All Above Things completion
Target Market Segmentation(Occupation)
Grade 5-12
5-9
10-12
Professional Course
Only English
Target Market Segmentation(Linguistic)
English
Grade 5-12
5-9
10-12
Professional Courses
Buyer = User
Oriya
Grade 5-12
5-9
10-12
Budget of Project
Rs 250000 INR/-
Max 8000 Pieces
S1
Survey for an Overview of the Market for this Industry
Create an False ID Card
S
Collect Data About Manufacturers
Brand
How To ?
Subrat Das
Retailers
Wholesellers
Other Sources in Market
Location of Presence
Manufacturer's Name
Visit Manufacturer
Also a Competitor
Questions for Manufacturer?
S
Collect Data About Retailers
Location Wise Presence
Well Known retailers
Retailers With Good Amount Customers
How?
Surveying & Marking in Market
Subrat Das
Other Sources ?
What ?
Mark Location
Mark Name
Mark Crowd
Visit Retailers
Questions for Retailers ?
S
Collect Data About Whole-sellers
Location
How?
Retailers
Subrat Das
Other Sources ?
Manufacturers
Name
Size
Visit Wholesellers
S
Target Market Data Gathering
Questions ?
How ?
Retailers
Whole-sellers
Buyer Survey
End-User Survey
Manufacturers
Internet
Other Sources
S
Collect Data About Raw Material Provider
Name
Location
How?
Manufacturers
Whole-sellers
Subrat Das
Visit Raw Material Provider
S
Decide All the Factors Related to Legalities
Visit Paralegal & CA's
S
Visit Inventory Provider
Not Necessary for this Product Cycle!