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Realistic blog content writing tips to ignite your blogging, things that…
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Use keyword-rich titles
Treat blog post titles in a different way to newspaper headlines and attention-grabbing social media titles. Those should be catchy and clickable.
Post titles must be relevant to the blog post itself. Search engines aren’t interested in click bate – blog post titles must clarify the content.
Consider sub-titles
Heading 2 tags break up paragraphs – use them to make the blog content clear and split it into obvious sections.
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Write how you speak
Don’t use super long words unless, of course, you use them every day or you’re writing a science paper.
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Leave out the word VERY
Steven explains that a word either has a meaning or doesn’t. Important is important – it can’ be more important, i.e. very important. It almost devalues the word itself.
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Help to find great words
Make the thesaurus your best friend. I can’t always find the word I want to use, it’s there at the back of my mind, but I can’t dig it out. The thesaurus always helps. You can find one online.
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spelling and grammar
Spelling and grammar are essential in blog post writing. Google detects horrible writing and won’t rank it as highly. Remember, Google wants to give users a good experience.
Grammarly is an excellent grammar and spell-check tool which you can install as an extension on your browser. Use it to check blog posts as you type or once you’ve done the first draft.
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Reuse the blog content
When Google has indexed the original content, you can now republish it. Good places are LinkedIn, Medium or onto an external blog.
Publishing on your blog first will help Google to understand which is the earliest version. They should rank that highest.
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