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TRAINING VIDEO LAB - Coggle Diagram
TRAINING VIDEO LAB
CONCEPTS
We remember concrete terms, icons, and ideas – more than abstract ideas or images
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It’s easier to detect a fake smile in a video than in a photo – last longer, is more dynamic.
The brain is hardwired to find things that are new or novel. If you want to grab someone’s attention, design something that is new and novel.
Someone needs to be aware of what they are looking for in order to perceive it. Also, Signal Detection Theory.
Even though people make decisions based on unconscious factors, they want a rational, logical reason for the decisions they make. (So, you still need to provide the rational, logical reasons, even though they’re unlikely to be the actual reasons that people decided to take action.)
If you want to influence someone’s behavior, show someone else doing the same task.
To make a process seem shorter, break it up into steps and have people think less. It’s mental processing that makes something seem to take a long time.
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